Protect your business, protect yourself.
What happens if a key person in your business (possibly you) becomes terminally ill, injured or even dies? How would your business - and everything you’ve worked so hard to build in your business - survive?
Key Person Insurance protects your livelihood, offering a financial safety net for your business should it lose (temporarily or permanently) a key employee.
Structured correctly, Key Person Insurance can even be a tax-deductible expense.
We are specialists in insurances for business owners - whether you’re a team of one or one hundred; whether it’s you we need to cover and protect, or another key person in your crew.
Don’t leave the business you’ve built to fate. Get protection and peace of mind with help from our unbiased team.
Key Person Insurance
Key person insurance is an insurance policy that a business can take out on its most valuable employee(s) - including you.
It helps safeguard your business if one of its biggest assets dies, gets very sick or becomes disabled.
Take a moment to think: if you or another key person in your business was to fall seriously ill or die, how would your business suffer? Would sales/revenue decline? Would you need to hire someone else - possibly a very senior or specialist individual - to step into that person’s shoes? Would your business be able to continue operating at all? How would you cover wages, overheads and debts if operations are interrupted or stop altogether?
Benefits of Key Person Insurance:
Financial Stability: Provides financial support in the event of the untimely death or disability of a crucial member of your team - yourself included.
Income Replacement: Provides funds to replace lost income/revenue streams.
Business Continuity: Helps maintain operations during a time of upheaval, ensuring your business can continue to function and pay its bills during a transitional time (for example, while a suitable replacement is found and trained).
Employee Support: Key Person Insurance can cover costs associated with treatment and rehabilitation.
Shareholder Buyout: Key Person Insurance can cover a shareholder buyout, in the event a majority shareholder’s spouse/family member inherits their stake in the business. This avoids being forced into co-ownership with a new person and eliminates pressure on the business to liquidate assets to pay out the estate.
Sell or Shut Down: Helps with the expenses involved in selling or winding up the business, if that’s necessary.
Creditor Assurance: Having Key Person Insurance in place offers reassurance to investors and lenders.
Employee Support: Key Person Insurance can cover costs associated with treatment and rehabilitation.
Tax Deductibility: Key Person Insurance premiums are generally tax deductible, helping to reduce the overall cost.
Big or Small: Key Person Insurance is valuable for businesses of all sizes and structures, and we work with everyone from tradies, freelancers/contractors and solopreneurs through to company directors who have multiple senior assets.
Types of Key Person Insurance:
Business Life Insurance
Business Life Insurance pays out a lump sum should a key person (including you) in your business die, or be diagnosed with a terminal illness.
It offers a cash injection to help the business navigate this challenging period, ensuring your business has the necessary funds to weather the storm and continue trading, or perhaps wind up or sell the business.
It's not uncommon for spouses/family members to inherit a majority shareholder's stake in the business when they die. In this event, Business Life Insurance funds can be used for a shareholder buyout. This avoids being forced into co-ownership with a new person and also eliminates any pressure on the business to have to liquidate assets to pay out the estate.
Business Trauma Insurance
Business Trauma Insurance provides financial support (in a lump sum) if a key person is not able to do their job due to a severe illness like cancer, stroke, heart attack etc.
Disability Insurance
Business Disability Insurance covers the loss of income when a key employee (which could be yourself) becomes disabled and is unable to work. It pays out a monthly amount until the key person is back in the business, helping protect your revenue stream.
Income Protection Insurance
If you’re a one man band, you might also want to consider Income Protection Insurance for yourself. This insurance can even include specific Mortgage Repayment cover, too.
Don’t leave to chance what you’ve worked so hard to build .
Whether you’re a one man band or you’ve built a big team, we can talk you through all the options. We’ll simplify the complex, give you peace of mind, and help you protect what you’ve worked so hard for.
Tax-deductible protection
I meet many business owners - especially sole traders - who’ve structured their insurance cover under their personal name to safeguard their own financial security.
However, some insurance cover can actually be structured as a business expense - because some of the personal risks you are trying to cover can be classified as business risks rather than strictly personal risks. After all, if you get sick and can’t run things, that’s a huge risk for your business, right?
Re-structuring insurance into the correct business entities can allow some of the insurance premium to become a tax deductible expense, lowering your tax.
(Always seek specialist advice from your accountant or tax professional.)
Contact us to start a convo about Insurances to cover the key people in your business - even (and especially!) if you’re a one-man band.
Let’s Chat!
Ready to discuss Insurances? Just fill in this form
- we’ll get back to you within 24 hours!
Or if you’d rather chat now, call or text message Craig:
Text 027 667 2537
Call 0800 672 537
We're available Monday-Friday 8am - 6pm and Saturdays 9.30-12.30.
We’re based in Tauranga, Bay of Plenty
but cover the whole of New Zealand.
The WealthHealth team are not only mortgage brokers, we’re also full financial advisors offering Insurances, KiwiSaver fund assistance and much more. We’re based in Tauranga, but help people right across New Zealand.